Like workers from all trades, scientists produce things. Bakers produce bread, construction workers produce buildings and such. And we scientists… well, we produce p values that are smaller than .05.
So what exactly is a p value? If a scientist wants to prove a point, she generally does so by testing a hypothesis. For example, she might hypothesize that rich people are happier than poor people. She could test this hypothesis by collecting happiness ratings from fifty rich and fifty poor people, and calculate a p value for the difference. The p value then expresses the chance that these happiness ratings would be as different as they are, or more different, if rich and poor people were really just as happy. (For a more detailed discussion, see my previous post.)
Are you still with me? Maybe not, but no matter: The important point is that a low p value means that your hypothesis is probably correct. (Actually, it means that the data is unlikely given the null hypothesis, but let’s skimp over this important detail for now.) The commonly accepted threshold is .05: If your p value is below .05, you have found something worthy of publication, otherwise you haven’t.
So there is a clear incentive for scientists to find p values that are smaller than .05. So what do yo do if you get a p value of .051? Well, you do what any sensible scientist would do: You test a few more participants, analyze the data …