Tens of thousands of psychology students have spent hundreds of thousands of hours in stuffy little lab cubicles doing visual-search experiments. They have searched for diamonds among squares, red lines among green crosses, smileys among frowneys, and so on. You would think that by now every conceivable visual-search experiment has been done. But no, there's still cool stuff left.
In a study that just appeared in Journal of Vision, Erik van der Burg and his colleagues used a genetic algorithm to breed the best visual-search display. That is, they used evolution through 'natural' selection to create a display in which a target object was super easy to find. The results are a little surprising, which makes this experiment extra cool.
Natural selection applied to visual-search displays. The fittest displays from generation 1 are crossbred to create the displays from generation 2. The target is the horizontal red line segment in the center.
Van der Burg and colleagues started with random displays that consisted of tilted red, green, and blue line segments. There was always one horizontal red line segment: the target. Participants had to find the target and indicate whether or not there was a small gap in it. The (r)evolutionary aspect of their experiment was that each display had a fitness, which simply corresponded to the speed with which participants found the target. Next, they used the three fittest displays to create a second generation of displays, which were random mixtures of their fit parents, with a little …